Monthly Archives - November 2016

TIPS FOR WRITING GREAT REAL ESTATE ADS

Tips for Writing Great Real Estate Ads

by Ian Grace

It’s all about “HOODOO” – remember that word and you will always remember what effective advertising is all about, not just a week or two after you have read this article, but for the next 10/20/30 years or more. It’s the most effective way I know, to help you to understand, always, the formula for effective advertising.

In fact, once you read and understand this, it will drive you and/or your partner nuts when you are next watching TV and the professionally created ads come on — “there it is, HOODOO — and there’s another ad, HOODOO” — you are going to see HOODOO in every good ad from today onwards. (more…)